Ideas
From raw sparks to “what if?” moments. This space showcases visual idea born from culture, chaos, or curiosity. These are more than just mood-boards; they’re creative blueprints, thought starters, and sometimes beautiful misfits waiting for the right brand to bring them to life.
“The Joy of Being Canadian”
While prices are soaring in the US amidst threats of a trade war, everyday Canadians celebrate the simple joy of several eggs, every day.
Creative collaboration:
Copywriter: Nikhil Rajagopalan
Iconic Simplicity.
While the trade war lingers, here’s my take on a condiment we use daily. Sure, Heinz Ketchup is made with Canadian tomatoes too, but when it comes to mustard, consumers instinctively reach for French’s. So why not French’s ketchup as well?
Great design doesn’t need to shout. It just needs to stick. A single visual cue, a familiar color, and a clever twist can make something instantly recognizable.
This execution is a reminder that branding isn’t just about logos or slogans; it’s about the feeling it creates at first glance. That’s why storytelling remains just as important and relevant.
“Royalty Meets Presidency.”
When two Canadian icons - Crown Royal Whisky and President’s Choice Cola, come together, it’s more than a drink; it’s a testament to craft, collaboration, and culture.
Great branding isn’t just about recognition; it’s about resonance. A partnership that blends heritage with accessibility, luxury with everyday enjoyment.
Because sometimes, the best ideas aren’t about reinventing, they’re about reimagining.
Truly Canadian
A simple idea: You don't need a maple leaf sticker or decal to declare your Canadian credentials. Subtlety--in the form of a neon sign-- can work wonders.
Creative Collaboration: Nikhil Rajagopalan
