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CLIENT: BOJEE CAFE, Mumbai, MH, INDIA

Art Director/Photographer - Sameer Nawab 

RESEARCH: The campaign aims to increase Boojee Café's brand awareness in Bandra and the wider Mumbai area by creating visually appealing content showcasing their unique concept and high-quality products. The focus is on Instagram to build a loyal following of foodies and health enthusiasts, ultimately increasing footfall and revenue.

RESEARCH: Health-conscious people in Bandra and wider Mumbai seek high-quality food options with real ingredients.

CONCEPT: Visually showcase Boojee café's fusion cuisine, sustainable ingredients and inviting atmosphere through mouth-watering food shots, captions, and hashtags on Instagram, targeting foodies and health enthusiasts for increased footfall and revenue.

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