top of page
SOCIAL MEDIA · FOOD PHOTOGRAPHY · INSTAGRAM GROWTH
BANDRA
EATS
BETTER.
BOOJEE CAFE · MUMBAI, MAHARASHTRA, INDIA
ART DIRECTOR / PHOTOGRAPHER
PLATFORM
Instagram · Social Media
LOCATION
Bandra, Mumbai
Sameer Nawab
THE BRIEF
Increase Boojee Cafe's brand awareness in Bandra and wider Mumbai through visually compelling Instagram content — building a loyal following of foodies and health enthusiasts to increase footfall and revenue.
THE INSIGHT
Health-conscious people in Bandra and wider Mumbai seek high-quality food options with real, honest ingredients. They don't want a brand that performs wellness — they want one that lives it.
THE CONCEPT
Visually showcase Boojee Cafe's fusion cuisine, sustainable ingredients, and inviting atmosphere through mouth-watering food photography, captions, and hashtags on Instagram — targeting foodies and health enthusiasts for increased footfall and revenue.
PLATFORM
AUDIENCE
GOAL
Instagram First
Feed, Stories, Reels
Foodies & Health Enthusiasts
Footfall & Revenue
Bandra · Mumbai
Social to in-store conversion
CONTENT PILLAR 1
Food Photography
Mouth-watering hero shots of signature dishes and seasonal specials
CONTENT PILLAR 2
Atmosphere & Space
Inviting interiors and the energy of the cafe captured candidly
CONTENT PILLAR 3
Ingredient Stories
Sustainable sourcing and real ingredients made visible and desirable
WHY THIS PIECE MATTERS
Real commercial social media work for a real Mumbai cafe brand. As Art Director and Photographer I owned the full content pipeline — shooting, editing, captioning, and publishing — delivering platform-native content on weekly turnarounds with real business objectives behind every frame.
bottom of page