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Do the green Thing

The challenge was to come up with an idea or initiative that not only raises awareness of the polluting effects of the (ultra and fast) fashion industry but also drives a meaningful change.


Client: Do the green thing

Art Director: Sameer Nawab

Copywriter: Juan David


Research: Donated and new clothing are among the 18.6 million tonnes

of garments being thrown-away in illegal dumps around the world.


Insight: I've heard that the fashion industry damages the planet,

but I think the consequences will come in some time, not now.


Creative thought starter: If luxury brands sell pricey items that look like were taken out from a dump, why can't we do the same?


Creative idea: The Green Swag clothing co - A fake clothing brand to sell back what people throw away

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