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CLIENT: MCDONALD'S, Toronto, ON
*Student Work
RESEARCH: There are a significant number of countries where McDonald's has not yet been tried. This indicates that there is still a market for people who have never experienced McDonald's meals.
IDEA: "The Happiest Meal Ever: Love at First Bite" is a marketing campaign by McDonald's targeting individuals who have never tried their food. It aims to forge an emotional bond with the brand through showcasing the joy and happiness associated with the first McDonald's experience.







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