top of page
SPEC WORK · CONCEPTUAL CAMPAIGN
CANADIAN BEFORE
CANADA
WAS CANADA.
MOOSEHEAD BREWERIES · EST. 1867 · CANADA
CONCEPT / ART DIRECTOR
Sameer Nawab
MUSIC · SOCIAL
Red Barchetta · Rush
RESEARCH
Strengthen Moosehead's position as Canada's last major Canadian-owned brewery and drive emotional connection in an increasingly "buy local" and tariff-challenged climate.
INSIGHT
Canadians value local, independent brands with true heritage and authenticity. Founded in 1867 — the same year as Canada itself — Moosehead isn't just a beer. It's a symbol of resilience and independence.
THE IDEA
In an age of acquisitions, this campaign taps into national pride, local loyalty, and a heritage that predates the country itself. A mark of history, poured with purpose. Simple. Symbolic. Strong.
FOUNDED
STATUS
PLATFORM
1867
Same year as Confederation
Last Major Canadian-Owned Brewery
Buy Local Movement
In an era of foreign acquisitions
Tariff tension driving national pride
CAMPAIGN LINE
"Canadian before Canada was Canada."
Moosehead Breweries · Est. 1867
Conceptual spec ad for Moosehead Breweries. All brand assets belong to Moosehead. No affiliation or commercial intent. Created for creative portfolio purposes only.
bottom of page