top of page


CLIENT: CAPITAL ONE, Toronto, ON
( Winner of Anomaly Toronto brief )
*Student Work
Account Manager - Charity Kingsley
Art Director - Sameer Nawab
Copywriter - Juan Vasquez
Media Planner - Sakib Salman
CHALLENGE: Utilize the brand platform 'BELIEF' to enhance its reach and establish further trust for individuals with a low credit score (below 660).
RESEARCH: Having a low credit score significantly impacts one's self-confidence and is also based on circumstances.
CONCEPT: Take the platform 'BELIEF' to the next level and restore consumers' confidence by transforming 80% of the campaign budget into a $300 deposit bonus for every new customer.










bottom of page