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CLIENT: CAPITAL ONE, Toronto, ON

( Winner of Anomaly Toronto brief ) 
*Student Work

Account Manager - Charity Kingsley

Art Director - Sameer Nawab 

Copywriter - Juan Vasquez

Media Planner - Sakib Salman

Challenge: Utilize the brand platform 'BELIEF' to enhance its reach and establish further trust for individuals with a low credit score (below 660).

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Insight: Having a low credit score significantly impacts one's self-confidence and is also based on circumstances.

 

Idea: Take the platform 'BELIEF' to the next level and restore consumers' confidence by transforming 80% of the campaign budget into a $300 deposit bonus for every new customer.

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