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CLIENT: AMTRAK, USA
 

Art Director  - Sameer Nawab 

Copywriters - Nikhil Rajagopalan             

CHALLENGE: Airlines are viewed as the de facto mode of travel. Amtrak wants passengers to ride its services. How can we convince them?

 

INSIGHT: An airplane’s window has one view: cloudy skies. And the white noise drone of the cabin at 22,000 feet. It’s no way to travel.

SOLUTION: Amtrak is the only commercial travel solution across 46 states where the windows offer verdant fields, lush forests, breathtaking mountains, and the vast Pacific coastline. Make passengers enjoy looking out the window.

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