top of page
YOUR WINDOW TO AMERICA
AMTRAK · USA
ART DIRECTOR
Sameer Nawab
COPYWRITER
Nikhil Rajagopalan
CHALLENGE
Airlines are viewed as the de facto mode of travel. Amtrak wants passengers to ride its services. How can we convince them?
INSIGHT
An airplane’s window has one view: cloudy skies. Amtrak is the only commercial travel solution across 46 states where the windows offer verdant fields, lush forests, breathtaking mountains, and the vast Pacific coastline.
THE IDEA
"Your Window to America" — turn Amtrak's greatest physical advantage into its most powerful brand statement.
bottom of page