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CLIENT: CHEETOS, Toronto, ON
*Student Work
RESEARCH: Our target audience, millennials and Gen Z, value authenticity and nostalgia in their purchasing decisions. By using a storytelling approach and placing our ads on social media, we tap into their desire for simpler times and create brand identities that resonate with them.
CONCEPT: A trip down memory lane We take you through a child's sneaky, fun, and, dare we say, humorous snacking mission with plenty of cheetle prints during a Sunday morning mass.





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