CLIENT: MOOSEHEAD, CANADA (Spec Work)
Concept / Art Director - Sameer Nawab
Asset credits/Copyrights - Moosehead Breweries
Music(social) - Red Barchetta - Rush
CHALLENGE: Strengthen Moosehead’s position as Canada’s last major Canadian-owned brewery and drive
emotional connection with consumers in an increasingly “buy local” and tariff-challenged climate.
INSIGHT: Canadians value local, independent brands, a true sense of heritage and authenticity. Founded in 1867, the same year as Canada, Moosehead isn’t just a beer; it’s a symbol of resilience and independence; “Canadian before Canada was Canada.”
SOLUTION: In an age of acquisitions, this idea taps into national pride, local loyalty, and heritage that predates the country itself. A mark of history, poured with purpose. Simple. Symbolic. Strong.
