CLIENT: Interior Gardening - Cope Well
Art Director/Photograher - Sameer Nawab
BRIEF: Develop a visual identity for Cope Well by Interior Gardening, a card deck designed to provide healthy coping strategies for mental well-being, emphasizing self-care, emotional resilience, and mindfulness.
IDEA: “Cope Well: Cultivating Inner Peace” – A visual identity campaign that highlights the therapeutic and nurturing aspects of the deck, positioning it as a gentle guide for emotional wellness.
CONCEPT: Cope Well’s visual identity combines soft, soothing visuals with uplifting design elements that evoke calm, clarity, and growth. By blending warm pastel tones with nature-inspired motifs such as sunflowers and delicate greenery, Cope Well reflects the idea of nurturing one’s emotional garden. The deck is presented as a tangible tool for self-care, designed to gently guide users toward moments of grounding, reflection, and growth.
