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COMMERCIAL · PRODUCT PHOTOGRAPHY · TVC
SAFE IN
EVERY
FRAME.
DABUR SANITIZE · MUMBAI, INDIA
ART DIRECTOR / PHOTOGRAPHER
Sameer Nawab
PRODUCTION
Oneness Productions, Mumbai
CONTEXT
COVID-19 Lockdown, 2020
THE BRIEF
Create product photography for Dabur Sanitize during the COVID lockdown for a TVC product window. Shot and delivered remotely with full production direction from brief to final frame.
THE PROBLEM
Produce broadcast-quality product imagery under full lockdown conditions — no studio access, restricted movement, limited crew. Every shot had to communicate safety, trust, and brand efficacy without a production team on set.
THE CONCEPT
A product photography campaign that showcases Dabur Sanitize's effectiveness in keeping people safe and protected — focused on the TVC product window with imagery built for broadcast standards.
FORMAT
TVC Product Window
Broadcast-ready imagery
DELIVERY
CATEGORY
Remote Production
Health & Safety FMCG
Full lockdown conditions
COVID essential product
WHY THIS PIECE MATTERS
This is real commercial work delivered under extraordinary constraints. As Art Director and Photographer, I owned the entire visual pipeline — concept, lighting direction, shooting, retouching, and colour grading — without studio infrastructure. The images ran in broadcast.
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