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CLIENT: ESSENCE OF LIFE, Toronto, ON
*Student Work
Art Directors - Sameer Nawab
Copywriter - Isabella Gesualdo
Designer - Isabel Gabriela
Strategist - Pui Ling Yau (Candice)
BRIEF: Essence Essential is a one-stop-solution for people who try/want to achieve an eco-friendly lifestyle to replace regular household items with a 100% biodegradable, plastic-free, and zero-waste alternative, at an affordable price point.
RESEARCH: Consumers who desire a healthy lifestyle are associated with the brand's goal of protecting the environment in an eco-friendly manner, and in an achievable way.
CONCEPT: Essence Essentials has ALL the essentials. The one-stop solution for your eco footprint. One step closer towards saving our environment, efficiently and affordably.









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