


Do the green Thing
The challenge was to come up with an idea or initiative that not only raises awareness of the polluting effects of the (ultra and fast) fashion industry but also drives a meaningful change.
Client: Do the green thing
Art Director: Sameer Nawab
Copywriter: Juan David
Research: Donated and new clothing are among the 18.6 million tonnes
of garments being thrown-away in illegal dumps around the world.
Insight: I've heard that the fashion industry damages the planet,
but I think the consequences will come in some time, not now.
Creative thought starter: If luxury brands sell pricey items that look like were taken out from a dump, why can't we do the same?
Creative idea: The Green Swag clothing co - A fake clothing brand to sell back what people throw away
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